Home / Who Uses It / Auto Dealerships
Built for Dealerships

That shopper who clicked through your inventory? They're still deciding. Be the one who follows up.

One pixel on your vehicle pages. Automatic follow-up emails that bring them to the lot.

Start Capturing Shoppers Calculate ROI
How It Works

From visitor to customer — automatically

See exactly how FiresideSender turns anonymous website visitors into real business for Auto Dealerships.

1

Shopper Browses Inventory

They view vehicles, compare trims, check pricing

2

Pixel Fires

FiresideSender identifies the visitor

3

Lead Captured

Shopper's contact information is matched

4

Vehicle Email Crafted

Specific to the vehicle they viewed

5

Email Delivered

Sent the same evening

6

Test Drive Booked

They come to the lot ready to drive

Get Started

Three steps. That's it.

No dev resources. No complicated setup. Just copy, paste, and start capturing leads.

1

Place the Pixel on Your Inventory

One line of code on your vehicle detail pages. Works with DealerSocket, VinSolutions, or any dealer website.

2

Build Vehicle-Specific Emails

Write emails that reference the exact vehicle they viewed. Year, make, model, price — make it personal.

3

Follow Up Fast

Auto shoppers move quickly. Send the same evening or the next morning. FiresideSender handles delivery automatically.

Pixel Flexibility

One pixel per intent

Every page tells you something. FiresideSender lets you respond to each signal with exactly the right message.

Every vehicle page tells you something different about that shopper.

One pixel per intent. Every page tells you something. FiresideSender lets you respond to each signal with exactly the right message.
Pixel per vehicle listing — someone who viewed a 2024 Tahoe gets an email about that Tahoe, not a generic "visit our lot" blast
Pixel on your specials page for deal-focused follow-ups
Pixel on your financing page to identify serious buyers who are checking numbers
Pixel on your trade-in page to capture sellers who are also your next buyers

Never email the wrong people

Upload your customer list once. FiresideSender makes sure you're always talking to the right people — and never bothering the wrong ones.

  • Existing customers never get “Hey, we noticed you visited” emails — no awkward outreach to someone who's been a customer for years
  • Suppress competitors, internal staff, or anyone who shouldn't receive outreach
  • Honor unsubscribes automatically — compliance built in
  • Upload once, update anytime. One list keeps everything clean.

They Built Their Deal in Their Head Already

They searched your inventory. They filtered by make, model, price range. They clicked into specific vehicles and studied the features. That's not window shopping — that's a buyer with a budget and a timeline.

They came to your lot first — online. FiresideSender makes sure you're the dealership that reaches them before the one down the road does.

Ready to start capturing leads?

Drop a pixel. See who's visiting. Start emailing them today.

Get Started Free
View Pricing Calculate ROI