Your highest-intent leads are already on your site

Your site visitors. Your email sequences. Sent today.

One pixel identifies who's visiting and enrolls them in your sequences — same day, from warmed addresses that reach the inbox.

SiteSignals Pixel to email
Delay or send today Same day or a custom wait
Multi-sender rotation Distribute load across inboxes

SiteSignals explained

Most visitors leave your site without converting. They were interested — they just didn't take the next step.

FiresideSender puts a pixel on your site. When someone visits, we identify them and automatically enroll them in the email sequence you set up. Same day, or on a delay you choose. Outreach goes through your warmed addresses so it lands in the inbox, not spam.

Simple Pixel

One script tag to add

Identity Resolution

Match visitors to real emails

Same-Day Outreach

Queue leads within hours

Warmed Sending

Better inbox placement

SiteSignals that actually convert

Turn the visitors already interested in your product into warm leads ready for outreach.

Pricing Page Visitors

Re-engage visitors who checked your pricing but didn't convert. Address objections, offer custom plans, or highlight testimonials from similar customers.

High-Intent Visitors

Identify visitors who spent significant time on key pages like case studies, demos, or feature overviews — the warmest prospects for sales outreach.

SaaS Free Trial Users

Catch visitors who signed up for a free trial but haven't activated. Reach out with onboarding tips or offer a demo call to get them engaged.

E-Commerce Visitors

Target visitors who viewed products but didn't purchase. Send follow-ups about items they browsed or offer limited-time discounts to drive conversions.

Abandoned Carts

For e-commerce or trials, retarget users who added items to cart but didn't complete checkout. Offer incentives or answer common objections.

Content/Lead Magnet Visitors

Target visitors who downloaded a whitepaper, ebook, or attended a webinar but didn't take the next step in your funnel.

Get started in minutes

No dev resources required. Just copy, paste, and you're collecting leads.

1

Add the Pixel

Copy the FiresideSender tracking pixel and add it to your website's <head> section. Works with any website platform — WordPress, Shopify, custom HTML, and more.

<script> window.fsConfig = { pixelId: 'your-pixel-id' }; </script> <script src="//cdn.firesidesender.com/pixel.js"></script>
2

Create Your Sequence

Set up an email sequence with personalized templates. Use macros like {{first_name}} and {{company_name}} to make each message feel tailored to the individual.

Choose same-day delivery or set a custom delay (e.g., 2 days after visit) to space out your outreach.

3

Connect Warmed Addresses

Assign warmed email addresses to your SiteSignals campaign. Your outreach goes through these addresses, giving you the sender reputation benefits of warming for your SiteSignals emails.

Mix and match addresses to distribute volume and maintain healthy sending patterns.

Email beats ads. Every time.

Ad retargeting follows people around the internet. FiresideSender SiteSignals emails them directly — one inbox, one message, sent from an address with real sender reputation. No ad spend. No bidding. Just email that reaches the inbox.

    • Email over ads — Direct outreach to individual inboxes beats display advertising for conversion rates
    • Warmed addresses — SiteSignals emails go through your warmed infrastructure for better deliverability
    • Personalized sequences — Multi-step sequences with delays, not a single blast
    • Identity resolution included — No need to purchase third-party data
    • Easy setup — One pixel, no dev resources, live in minutes
Start free

Identified visitors and SiteSignals are included in every plan up to your tier's monthly identity limit. Outbound SiteSignals sends draw from the same combined monthly send pool that cold email uses — included on every plan, with unused sends rolling over for one cycle. See pricing for current numbers.


First email included in lead cost
Same-day or delayed outreach
Sent through warmed addresses
Multi-step sequences
Macro personalization
Simple monthly plans — see pricing

Common questions

You place a small tracking pixel on your website. When visitors arrive, the pixel identifies them through identity resolution — matching anonymous traffic data against our partner network to find real email addresses. Identified visitors are automatically added as leads and queued for email outreach based on your configured settings.

Identity resolution uses the tracking pixel to match anonymous website visitors with their real email addresses and other contact information using data from our partner network. This is what turns an anonymous visitor into an actionable lead you can email.

Same-day outreach is available — identified visitors can be queued for email delivery within hours of visiting your site. You can also set custom delays (e.g., 2 days, 1 week) for follow-up sequences if you prefer to space out your outreach.

SiteSignals is included on every FiresideSender plan: you get identified visitors and sequences within each tier's limits. Outbound sends for SiteSignals (and cold email) draw from one combined monthly allowance — 15,000/mo on FiresideSender, 50,000 on Pro, and 250,000 on Max. Unused sends carry over for one cycle, capped at one extra month's worth.

Yes. SiteSignals follow-up sequences are sent through your warmed email addresses, giving you the sender reputation benefits of warming. This means better inbox placement than standard cold email, which translates to higher open and response rates.

The FiresideSender pixel is a simple JavaScript snippet that works with any website — WordPress, Shopify, Squarespace, Webflow, custom HTML, and more. Just add two tags to your <head> section and you're ready.

Cold email sends to purchased or scraped lists of unknown prospects. SiteSignals starts with people who already visited your site — they're warm leads with demonstrated interest. SiteSignals through FiresideSender uses your warmed addresses for better deliverability, and the leads are identified through identity resolution rather than list purchasing.

Yes. You create email templates with support for personalization macros like {{first_name}}, {{company_name}}, {{page_visited}}, and more. Build multi-step sequences with different templates and delays for each step.

Pair SiteSignals with warming

SiteSignals works best when your sending addresses are already warmed. Build reputation first, then reach out.

Email Warming

Build sender reputation with AI-generated traffic before ramping up SiteSignals volume.

Learn More

Cold Email

Import leads manually or combine with SiteSignals for a complete outbound strategy.

Learn More

Someone is on your site right now.

Add the pixel and they'll hear from you today.