Place a tracking pixel on your website. Identify who's visiting. Automatically queue them for personalized email outreach — all from your warmed sending addresses for maximum deliverability.
Add one line of code to your site
Identity resolution matches visitor data
Leads enter your sequence automatically
From your warmed addresses for best inbox placement
Most website visitors leave without converting. Website visitor retargeting changes that by identifying who visits your site and turning them into leads for personalized outreach.
FiresideSender uses a lightweight tracking pixel placed on your site. When visitors arrive, our identity resolution technology matches them against our partner data network to find their real email addresses and other contact information.
Once identified, visitors are automatically added as leads and queued for your email sequences — same day or on a custom delay you define. Follow-ups go through your warmed addresses for the best chance of landing in the inbox.
One script tag to add
Match visitors to real emails
Queue leads within hours
Better inbox placement
Turn the visitors already interested in your product into warm leads ready for outreach.
Target visitors who viewed products but didn't purchase. Send follow-ups about items they browsed or offer limited-time discounts to drive conversions.
Catch visitors who signed up for a free trial but haven't activated. Reach out with onboarding tips or offer a demo call to get them engaged.
Re-engage visitors who checked your pricing but didn't convert. Address objections, offer custom plans, or highlight testimonials from similar customers.
Identify visitors who spent significant time on key pages like case studies, demos, or feature overviews — the warmest prospects for sales outreach.
For e-commerce or trials, retarget users who added items to cart but didn't complete checkout. Offer incentives or answer common objections.
Target visitors who downloaded a whitepaper, ebook, or attended a webinar but didn't take the next step in your funnel.
No dev resources required. Just copy, paste, and you're collecting leads.
Copy the FiresideSender tracking pixel and add it to your website's <head> section. Works with any website platform — WordPress, Shopify, custom HTML, and more.
<script>
window.fsConfig = {
pixelId: 'your-pixel-id'
};
</script>
<script src="//cdn.firesidesender.com/pixel.js"></script>
Set up an email sequence with personalized templates. Use macros like and to make each message feel tailored to the individual.
Choose same-day delivery or set a custom delay (e.g., 2 days after visit) to space out your outreach.
Assign warmed email addresses to your retargeting campaign. Your outreach goes through these addresses, giving you the sender reputation benefits of warming for your retargeting emails.
Mix and match addresses to distribute volume and maintain healthy sending patterns.
Most retargeting platforms blast generic ads across the internet. FiresideSender retargeting uses email — a direct, personal channel — powered by your own warmed sending infrastructure.
per identified lead
per follow-up email
<head> section and you're ready.Retargeting works best when your sending addresses are already warmed. Build reputation first, then retarget.
Build sender reputation with AI-generated traffic before ramping up retargeting volume.
Learn MoreImport leads manually or combine with retargeting for a complete outbound strategy.
Learn MoreAdd the pixel, set up your sequence, and start converting website traffic today.