The FiresideSender platform

Email the people visiting your site.

One pixel identifies your anonymous visitors. Your sequences go out — same day — from inboxes already trained to land in the primary tab. Warming, cold email, and deliverability monitoring are included.

Install the pixel in five minutes.

firesidesender.com
  1. 01 Visit Someone lands on a page that matters
  2. 02 Identify The pixel resolves them to an email
  3. 03 Send Your sequence dispatches from a warmed inbox
  4. 04 Reply Every response routes to one inbox
How it works

From anonymous visit to closed conversation.

FiresideSender owns every step of the pipeline — pixel, identity resolution, warming, sending, reply ingestion, deliverability checks — so the whole thing actually works together.

01

Install the pixel

Drop one script tag in your site's <head>. Works on WordPress, Webflow, Shopify, Squarespace, custom HTML — anything that lets you edit the head.

02

Resolve identity

We identify up to ~70% of your visitors with a real email address — no purchased lists, no scraping, no dark-pattern data.

03

Enroll in a sequence

Each identified visitor auto-enrolls in the sequence you've built. Macros for personalization. Send the same day or hold back with a custom delay.

04

Send from warmed inboxes

Every send routes through addresses already warmed inside the platform. Your first contact actually lands in the primary tab, not promotions or spam.

05

Route replies

All responses funnel into one inbox. Mark interested, wrong person, do not contact — every action updates the lead and the rest of the sequence.

06

Watch your sender health

SPF, DKIM, DMARC, per-address scores, send and delivery reports. Problems surface before they cost you reputation.

Included with every plan

A complete outbound stack. One subscription.

Other tools sell these as separate products and charge you for each. We ship them inside FiresideSender, configured to work together from day one.

Email warming

Every sending address is gradually trained to land in the inbox. Standard (30 days), Fast (21), or Turbo (14).

How warming works

Cold email campaigns

For people who haven't visited yet — import a CSV, build a multi-step sequence, personalize with macros, reply in one inbox.

How cold email works

Deliverability monitoring

SPF, DKIM, DMARC checks, per-address health scores, and send and delivery reports with date ranges.

See the full stack

Unified reply inbox

Every reply from visitor follow-ups, cold campaigns, and warming flows into one place. Mark interested, wrong person, or do-not-contact.

How the inbox works
What it's used for

The high-intent leads are already on your site.

FiresideSender identifies your visitors and emails them for you — automatically, across every page on your site.

Pricing-page visitors

Re-engage the people who studied your pricing but never reached out. Address objections, suggest the right tier, or send a case study.

High-intent pages

Visitors who spend time on case studies, demos, or feature pages — the warmest pipeline you have. Reach them while the interest is fresh.

Free-trial signups

Catch people who started a trial but haven't activated. Send onboarding tips or offer a demo before the trial window closes.

E-commerce browsers

Target visitors who viewed products but didn't buy. Follow up about what they browsed or offer a time-bound incentive.

Abandoned carts

Reach the people who added to cart but never checked out. Recover revenue you would have written off as lost.

Content downloads

Follow up with everyone who downloaded a whitepaper or signed up for a webinar but didn't take the next step.

Setup

Live in minutes. Not weeks.

No dev resources required. Paste the pixel, write your sequence, attach a warmed inbox.

01

Add the pixel

Copy your tracking pixel and paste it into your site's <head>. Works with WordPress, Shopify, Webflow, Squarespace, and custom HTML.

<script>
  window.fsConfig = {
    pixelId: 'your-pixel-id'
  };
</script>
<script src="//cdn.firesidesender.com/pixel.js"></script>
02

Write your sequence

Multi-step templates with macros like {{first_name}} and {{company_name}}. Choose same-day delivery or set a delay (e.g. two days after visit).

03

Attach warmed inboxes

Pick one or more warmed inboxes to send from. Visitor follow-ups, cold campaigns, and warming all share the same reputation pool — so it compounds.

Why FiresideSender

Email beats ads. Every time.

Ad retargeting chases people around the internet hoping for a click. FiresideSender emails them directly — one message, one inbox, sent from an address with real sender reputation. No bidding. No banner blindness. Just a conversation.

One pipeline, one team to call.

Identity, warming, sending, reply ingestion, deliverability checks — every step runs inside FiresideSender. When something needs attention, you're not stuck between three vendors pointing at each other.

Warming and sending share the same inboxes.

Visitor follow-ups and cold campaigns send through the same addresses you're actively warming. Sender reputation compounds instead of fragmenting.

Enterprise-grade scoping, agency-grade billing.

Multi-tenant from the ground up: agencies contain advertisers, advertisers contain users. Five role tiers. Single sign-on. Stripe-backed billing. Built for teams that bill clients.

No purchased lists.

You're emailing people who already showed intent by visiting your site. That's a categorically different conversation than spraying a cold list.

FAQ

Common questions.

You place a small JavaScript pixel in your site's <head>. When visitors arrive, the pixel matches them to a real email address through our identity resolution partner network. Identified visitors are automatically queued for outreach based on the sequence you've built.

Yes. Every plan includes inbox warming with Standard (30 days), Fast (21), and Turbo (14) speeds. Visitor follow-ups and cold campaigns send through these warmed inboxes for the best possible inbox placement.

Every plan includes visitor identification, email warming, cold email campaigns, a unified reply inbox, and DNS health monitoring (SPF, DKIM, DMARC). One subscription covers the entire pipeline.

Same-day. Identified visitors can be queued for delivery within hours of visiting your site, or held back with a custom delay to space out outreach.

Yes. Visitor follow-up sequences are sent through your warmed email addresses for better inbox placement than standard cold email.

The pixel is a simple JavaScript snippet that works with any website — WordPress, Shopify, Squarespace, Webflow, custom HTML, and more. Two tags in the <head> is all that's required.

Yes. Build multi-step sequences with templates that support macros like {{first_name}}, {{company_name}}, and {{page_visited}}. Different templates and delays per step. Reply-threaded follow-ups are supported.

Someone is on your site right now.

Install the pixel. They'll hear from you today.