Cold Email Campaigns

Cold outreach that actually lands in the inbox

Run multi-step cold email campaigns with sequences, reusable templates, and macro personalization. Manage all replies in one unified inbox. Optional warm integration for maximum deliverability.

Start Cold Email See How It Works

Campaigns

Name, dates, daily limits, pacing

Sequences

Multi-step email journeys

Templates

Reusable with macro personalization

Unified Inbox

Replies, threads, and actions

What is Cold Email

Outreach at scale, personalized

Cold email is outbound outreach to prospects who haven't opted in to hear from you. Unlike marketing blast emails, effective cold email is targeted, personalized, and focused on starting a conversation.

FiresideSender gives you the tools to run sophisticated cold email campaigns: multi-step sequences, reusable templates with personalization macros, lead management, reply ingestion, and a unified inbox — all with the option to send through your warmed addresses for better deliverability.

    • Sequences — Multi-step email journeys with delays
    • Templates — Reusable with macro personalization
    • Lead import — CSV upload with custom columns
    • Unified inbox — All replies in one place
    • Warm integration — Send through warmed addresses

Campaigns

Control pacing and volume

Sequences

Multi-step email flows

Templates

Personalized with macros

Inbox

Conversations and threads

How It Works

From campaign creation to reply management

Build sophisticated cold outreach campaigns without the complexity.

1

Create Your Campaign

Set up a campaign with a name, start/end dates, and daily send limits. Choose pacing options like weekdays only, daytime only, or weekends only. Enable warm integration to send through your warmed addresses.

Example: "Q1 Sales Outreach" · Jan 1 - Mar 31 · 100 emails/day · Weekdays 9am-5pm
2

Build Your Sequence

Create a sequence with multiple steps. Each step has a template and a delay (e.g., "3 days after previous step" or "only if no reply"). Use macros like and for personalization.

Example sequence:
Step 1: Initial email · Day 0
Step 2: Follow-up · Day 3 (no reply)
Step 3: Final email · Day 7 (no reply)
3

Import Your Leads

Upload a CSV with columns for email, first name, last name, company name, and any custom fields you want to use as macros. FiresideSender maps the columns automatically and starts queuing leads.

CSV columns: email, first_name, last_name, company_name,
4

Manage Replies

All replies are ingested via IMAP and appear in the Cold Email Inbox. View full conversation threads and take actions on each lead: Mark Interested, Wrong Person, or Do Not Contact.

Actions: Mark Interested · Wrong Person · Do Not Contact · Reply · Forward
Features

Everything you need for cold outreach

A full cold email platform without the enterprise complexity.

Multi-Step Sequences

Build email journeys with multiple steps. Set delays between steps and conditions (e.g., "only send if no reply"). Create branches for different scenarios.

Reusable Templates

Create templates for subject lines and body text. Use personalization macros like , , and custom columns from your lead CSV.

Lead Management

Import leads via CSV with custom columns. Track lead status (new, queued, sent, replied, bounced, unsubscribed). Bulk actions for efficiency.

Cold Email Inbox

All replies appear in one unified inbox. View conversation threads, see full email context, and take actions on each lead to keep your pipeline organized.

Warm Integration

Enable warm integration to send cold emails through your warmed email addresses. Get the deliverability benefits of warming for your cold outreach campaigns.

Pacing Controls

Set daily send limits, choose send windows (weekdays only, daytime only, weekends), and control the overall pace of your campaign for optimal results.

Warm Integration

Cold email through warmed addresses

One of the biggest challenges with cold email is deliverability. Sending from new or cold addresses means your emails might land in spam before they even reach a prospect.

FiresideSender's warm integration solves this by routing your cold email campaigns through your already-warmed email addresses. Your cold emails benefit from the sender reputation you've built through warming — leading to better inbox placement and higher response rates.

    • Better inbox placement
    • Higher open rates
    • Protected sender reputation
    • Volume distributed across addresses
Learn About Email Warming

Without vs. With Warm Integration

Without Warm Integration
  • Cold addresses with no reputation
  • Emails often land in spam
  • High bounce rates
  • Low response rates
With Warm Integration
  • Warmed addresses with established reputation
  • Emails land in inbox
  • Low bounce rates
  • Higher response rates
FAQ

Common questions about cold email

Cold email is outbound outreach to prospects who haven't opted in to hear from you. Unlike marketing emails to purchased lists, effective cold email is targeted and personalized. It's a way to start conversations with potential customers who haven't heard of you yet.

You create a campaign with a name, date range, and daily send limits. Build a sequence with multiple steps — each step has a template and a delay (e.g., "3 days after previous step" or "only if no reply"). Import your leads via CSV with personalization columns, and FiresideSender sends the emails on your chosen schedule. All replies are ingested into the Cold Email Inbox.

Warm integration means your cold emails are sent through your warmed email addresses rather than new ones. This gives you the deliverability benefits of warming for your cold outreach — better inbox placement, higher open rates, and protected sender reputation.

Standard macros include , , , , and . You can also use any custom columns from your lead CSV as macros. Templates support both subject lines and body text.

All replies from your cold email campaigns are automatically ingested via IMAP and appear in the Cold Email Inbox. You can view full conversation threads and take actions on each lead: Mark Interested (for follow-up), Wrong Person (to skip), or Do Not Contact (to suppress).

Cold email credits are purchased in packs. Starter: 1,000 credits for $10 ($0.01/email). Growth: 10,000 credits for $80 ($0.008/email). Agency: 75,000 credits for $500 ($0.0067/email). Credits never expire and are shared across your agency account.

You can set daily send limits per campaign, choose send windows (weekdays only, daytime only, or weekends only), and control the overall pace. This helps you avoid sending too fast and protects your sender reputation.

Cold email sends to purchased or scraped lists of prospects you identify. Retargeting starts with people who already visited your website — they're warm leads with demonstrated interest. Retargeting leads are identified through pixel-based identity resolution rather than list purchasing.
Complete Your Stack

Warm first, then send cold

Get the best deliverability by warming your addresses before launching cold campaigns.

Email Warming

Warm your addresses first to build sender reputation before launching cold campaigns.

Learn More

Retargeting

Retarget website visitors with pixel tracking. Works great alongside cold email campaigns.

Learn More

Ready to launch your cold email campaign?

Build sequences, import leads, and start sending. Warm your addresses first for the best results.

Start Cold Email View Pricing